Meet Ursula: Coach, Consultant, Entrepreneur
Ursula Adams, MSPOD, is on a mission to create the places and spaces that help individuals reveal their best selves so that they may share their unique gifts with the world. A scientist and sage with an empath’s heart and intuition, Ursula’s unconventional approach marries the sciences of positive psychology and intentional change with empathy, intuition, a heavy dose of humor and - more often than not - a bit of glitter and glue.
Ursula is the managing director of the Red-Yellow Collective, a Detroit-based consulting firm dedicated to assisting mission-driven organizations develop their top talent and engage their workforce through strengths-based professional development, culture-building, individual/group coaching and in the design of change initiatives.
Ursula is also the founder of the SheHive, a women’s collective in Ferndale, Michigan. Over the period of one year, Ursula built the brick-and-mortar membership organization from concept to delivering 400+ annual workshops serving 375 women/month. She continues to serve as visionary for the organization, leading an all-volunteer team of 20 in addition to facilitating classes and coaching individuals and groups.
Prior to founding The Red-Yellow Collective and the SheHive, Ursula contributed sixteen years of her career to strengthening regional philanthropy in Detroit by pioneering innovative programming in the areas of marketing and human resources at United Way for Southeastern Michigan. Her award-winning programs resulted in both an EFFIE and a Gallup Great Workplace Award and continue to serve as models for the United Way system.
As a volunteer, Ursula was instrumental in the social media tidal wave which helped Detroit Mayor Mike Duggan overcome considerable obstacles along his first-term path to election in 2014. She served as the voice of Mayor Duggan online and coordinated his social media campaign. In addition to her volunteer work with the Duggan campaign, Ursula has served on the Boards for the DMC Rehabilitation Institute of Michigan, East English Village Association and Friends of the Alger Theater in Detroit.
Ursula holds a Masters of Science in Positive Organizational Development and Change, as well as certificates in Executive Coaching and Emotionally Intelligent Leadership from Case Western Reserve University’s Weatherhead School of Management.
Ursula resides on the east side of Detroit with her husband, Bryan, daughter, Aleah, and a gaggle of pets. She loves Detroit, telling a good story, girl time, road trips, pigeon pose, cherry cordial ice cream and an abundance mindset.