After months of reading job postings I am convinced that I could build a side gig writing employment ads for organizations that actually want to find quality team members as opposed to folks out there just desperate for a job (and I did). Take this little gem from an ad I came across today:
"Can deliver difficult feedback to the most resistant and defensive employees."
Well that sounds like a bucketload of fun, right? You know what I "hear" when I read that sentence? We have resistant and defensive employees. And you want to know why they have resistant and defensive employees? Because they focus on what is wrong with their employees instead of the opportunities they have in their employees.
Now sure, someone - lots of someones, probably - will still apply for that job because people need jobs. Good people, talented people and people with hella-high emotional intelligence would be more apt to apply for this job...
"Loves coaching employees to help them reach their highest potential."
Same thing, different lens.
Of course, words alone are not going to change the culture of an organization. If the business is truly a place that looks at their employees as problems to be solved and not problem solvers, job descriptions aren't going to change that. But I wonder how often organizations want to be the type of place where employees can do their best work, they just don't know how to articulate it and they revert back to antiquated business practices thinking "small things" - like employment ads and job descriptions - don't matter.
They matter. You better believe, no matter how much I want to assume the best, you'll never find me applying for the company that showcases problems over an opportunity to do what I do best in their job descriptions.